Meet CEO Varun Navani whose Baraat with 400 Guests Rocked Wall Street as a Dance Floor in New York

“When in Rome, do as the Romans do”. This idiom seems to be a passe. Do in America as you do in India – is the new idiom set by the extravagant Indian wedding in New York that took over the Wall Street and broke the internet over the last few days of May. Over 400 wedding guests (baraatis) turned the financial district into an open-air dance floor with a DJ churning out foot-tapping music and making them groove to electrifying beats. There was everything common to a well-off Indian wedding, designer lehengas to boundless energy.

The viral videos of the Indian baraat on Wall Street sent global netizens into a tizzy googling whether the couple is billionaire, how they managed to shut down the busy Wall Street for their pre-wedding revelry. It was a lavish multi-day Gujarati wedding in Manhattan. Not an Ambani or Adani one though there are billionaires in the Gujarati community worldwide. The Indian couple whose jubilant wedding procession on Wall Street became a viral spectacle online is identified as high-profile professionals from Boston.

The groom who arrived in a white vintage car during his baraat on Wall Street was Varun Navani, the founder and CEO of Rolai, an enterprise AI solution for businesses. His family hails from Gujarat. He was featured on Forbes’ 30 Under 30 list in 2023. The bride was Amanda Soll, the director of legal compliance and risk management at MasterCard in Boston.

As they chose to solemnize their wedding in the Big Apple, some of their guests took business class flights to New York from Delhi, Mumbai, and Ahmedabad. CEO Varun Navani’s Indian wedding festivities covered multiple locations in New York City, from Conrad Hotel to The Glasshouse and Cipriani Wall Street. Both in America and India, the traditional baraat on Wall Street amused some, while some found it an unnecessary hurley burley in the public space.

The couple not only broke the internet but also their bank to take over New York’s Wall Street for a half day. As reported by several media, including New York Post, they officially filed 28 permits with the Mayor office to shut down the public areas in the financial district – which cost them between $25,000 and $66,000 per area. Some netizens despised the event as a mere display of wealth by super rich Indians, while others resonated with the celebration of traditional culture away from India.

Indians, especially Gujaratis and Marwaris can go the extra mile to make weddings an unforgettable bash full of fashion, food, culture, pride, and celebration. This reminds us of the first big fat Indian wedding hosted by Air India in the sky. What’s not available in the US these days! Nearly everything from homemade Indian snacks to Sabyasachi lehengas,” said Sourav Agarwal, Senior Editor of Travel Beats, a leading community portal for Indians in North America