Chai is an elixir of life in India. This sacred beverage in Indian households is an integral part of the Atithi Devo Bhava belief in India. Tea that the British introduced in the colonized India does sell like a hot cake and hit the jackpot across the globe today. It went through naturalization for decades before it became an iconic Indian beverage. These days, the world is cashing in on Indian chai with ginger aroma and other flavors. Brook Eddy, an American resident of Colorado in the US, has built a business empire and earned INR 228 crore so far by selling Bhakti Chai.

Back in 2002, Brook Eddy took flights to India from Denver, Colorado and took part in a social-justice movement then. Tea is what she was offered most of the time during her visit to villages in west India. She wholeheartedly fell in love with chai and its different flavors varying from one region to the other depending on ingredients used. Unlike other foreign travelers who take handcrafted artifacts as souvenirs home from India, Brook Eddy’s takeaway from India was her love for tea.

Picture Credit: Brook Eddy’s Bhakti Chai Facebook page

The myriad flavors of Indian chai that had spellbound her senses were missing from the cafés in Boulder, Colorado. She went on to brew a unique flavor of tea and named it Bhakti Chai. What started as a humble attempt to spread her love of Indian chai around has evolved into a multi-million dollar business over the years.

By 2007, she started selling jars of her version of tea at the back of her car in and around Boulder. Her homemade brew became a favorite of her friends and neighbors who often took away jars of iced tea from her refrigerator and put the money on the table. It made her realize that her version of fresh ginger tea (which she called Bhakti Chai) could be produced and monetized for cafes and retailers.

A single mother of twins, Brook Eddy quit her fulltime job and focused on commercialization of Bhakti Chai. With the first round of investment in 2008, she employed two brewers, built a team, bought a ginger press and zeroed in on the packaging of Bhakti Chai. Thus, she laid the foundation of Bhakti Chai on what she experienced in and borrowed from India.

Also Check: This Indian Chaiwala Earns Rs 12 Lakh a Month

Today, Brook Eddy’s Bhakti Chai brand also sells tea-based products which are mainly Indian-American fusion beverages including Green Chai Smoothie, Chai Latte, Chocolate Chai Energy Bites, and Chocolate Chai Truffle. Just brewing chai and selling chai-based fusion beverages is not her final destination. Looking at a bigger picture, she wants to extend the horizon of Bhakti Chai from a beverage line to a global lifestyle brand.

Brook Eddy’s Bhakti Chai is not out and out a commercial pursuit. Rather, it is driven by the ethos of social entrepreneurship. It makes donations to various organizations which work for the welfare of global communities. Gita Giving – one of the social-giving wings of Bhakti Chai – helps promote inspiring, noble, innovative projects for community wellbeing and development.

Capturing the chaos and vibrancy of India, which she loves to her heart’s content, Brook Eddy’s Bhakti Chai has earned whopping revenue of US$ 35 million (a little more INR 227 crore). Born in Colorado and raised in Michigan, Eddy feels a strong connect with India where she seeks to experience something new whenever she visits.

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Indian American kids rock! Since the onset of 2019, they have been sweeping awards at leading international talent competitions in STEM and social studies. Our “Young Indians” series of stories about their inventions, innovations and achievements, from Kavya Kopparapu who won the National STEM Award for her brain cancer treatment to Eshika Saxena who won a Junior Nobel Prize for her AI system that helps detect blood-related diseases accurately, will give you unforgettable moments of pride.

Adding a new feather to the cap of global Indian community are two Indian American teenagers who bagged top prizes in the Intel International Science and Engineering Fair 2019 for their humankind-friendly inventions.

16-year-old Krithik Ramesh became the Intel International Science and Engineering Fair 2019 winner. A resident of Denver in the US state of Colorado, Krithik stood first for developing a cost-effective, portable machine learning device for orthopedic surgeons worldwide. He bagged $75,000 as part of the coveted Gordon E. Moore Award named after the Intel cofounder.

The ISEF 2019 winner, Krithik Ramesh designed and developed a high-tech device that uses machine learning to make orthopedic surgeries easier with virtual reality. Usually, an orthopedic surgeon performs a spinal surgery on a patient the way he/she decides on by following X-ray reports and other scans. Krithik Ramesh’s system is comprised of a visor-like headset and a see-through screen. The screen projects a computerized image of the possible post-surgery look of the patient’s operated spine.

Colorado-based Krithik Ramesh’s system maps a patient’s spine or keen joint to be operated and suggests the more accurate surgical procedure accordingly by pinpointing the exact placement of plates, rods or screws within 1.33 millimeters of the to-be-operated part of the patient’s body. His machine learning system convincingly outdates the current method of navigating the to-be-operated part of the body during a surgery, as per a report of the data analysis of 34 surgeries.

Currently, orthopedic surgeons use fluoroscope, a kind of surgical equipment that exposes not only the patient’s body but also the surgical team to harmful radiation through nonstop X-rays in real time. Indian American Krithik Ramesh’s device makes fluoroscope replaceable, as it lessens the use of any such equipment that exposes a patient to constant radiation, by identifying the exact spot where a plate, a rod or screws are to be inserted in a pre-surgical procedure.

The portability of the system makes it possible to use the high-tech device at rural healthcare centers and in far-flung war zones. Krithik Ramesh’s system also earned him the first place in the biomedical engineering category, besides having won the Intel International Science and Engineering Fair 2019.

Shriya Reddy who Invents Noninvasive Alternative to Biopsy

15-year-old Shriya Reddy from Michigan won the Craig R. Barrett Award for Innovation at the Intel International Science and Engineering Fair 2019 for her innovative, noninvasive approach for diagnosis of melanoma lesions. A most fatal type of skin cancer, melanoma claims more than 9,000 lives in the United States alone. 90% of melanoma cancer cases can be cured if diagnosed early.

Currently, biopsy is the only best method of diagnosing melanoma. It is an expensive, time-consuming and painful way to diagnose the terminal disease. Her noninvasive approach, which can best be thought of as a dye agent, is an absolute contrast to biopsy. Her innovation is the use of a substance-like material to help doctors with visual discrimination between the affected tissue and the unaffected one.

The antibodies in her substance get glued to melanoma-affected cells. Tiny nanospheres of gold are attached to the antibodies to make them illuminate near the cancerous cells. Going by Shriya Reddy’s approach, doctors can smear a bit of cream or oil containing gold-attached antibodies on a patient’s skin. Cancerous cells will shine glowingly, while noncancerous cells will not glow in the near-infrared light.

A 10^th grader at Northville High School in Michigan, Indian American Shriya Reddy remarked, “Such a noninvasive test would not only be painless but give immediate results with greater accuracy.” She received USD 10,000 as part of the Craig R. Barrett Award for Innovation.

1.5 million biopsies are conducted for melanoma every year. Shriya is confident that her test is the best cost-effective alternative to 60% of biopsies for melanoma and that it can save hundreds of millions of dollars in developing countries’ annual healthcare costs.

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