{"id":4570,"date":"2022-08-18T17:58:24","date_gmt":"2022-08-18T12:28:24","guid":{"rendered":"http:\/\/34.228.189.90\/?p=4570"},"modified":"2023-09-25T16:09:50","modified_gmt":"2023-09-25T10:39:50","slug":"new-tech-investment-by-air-india","status":"publish","type":"post","link":"https:\/\/www.indianeagle.com\/traveldiary\/new-tech-investment-by-air-india\/","title":{"rendered":"New Tech Investment by Air India: A Robust Marketing Strategy"},"content":{"rendered":"<figure id=\"attachment_13127\" aria-describedby=\"caption-attachment-13127\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-13127 size-full\" title=\"New Tech Investment by Air India\" src=\"http:\/\/34.228.189.90\/wp-content\/uploads\/2022\/08\/New-Tech-Investment-by-Air-India-01.png\" alt=\"New Tech Investment by Air India\" width=\"800\" height=\"533\" srcset=\"https:\/\/tds.indianeagle.com\/wp-content\/uploads\/2022\/08\/New-Tech-Investment-by-Air-India-01.png 800w, https:\/\/tds.indianeagle.com\/wp-content\/uploads\/2022\/08\/New-Tech-Investment-by-Air-India-01-300x200.png 300w, https:\/\/tds.indianeagle.com\/wp-content\/uploads\/2022\/08\/New-Tech-Investment-by-Air-India-01-768x512.png 768w, https:\/\/tds.indianeagle.com\/wp-content\/uploads\/2022\/08\/New-Tech-Investment-by-Air-India-01-630x420.png 630w, https:\/\/tds.indianeagle.com\/wp-content\/uploads\/2022\/08\/New-Tech-Investment-by-Air-India-01-640x426.png 640w, https:\/\/tds.indianeagle.com\/wp-content\/uploads\/2022\/08\/New-Tech-Investment-by-Air-India-01-681x454.png 681w, https:\/\/tds.indianeagle.com\/wp-content\/uploads\/2022\/08\/New-Tech-Investment-by-Air-India-01-272x182.png 272w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-13127\" class=\"wp-caption-text\">Source: freepik<\/figcaption><\/figure>\n<p>Air India seems to be in complete overhaul mode ever since there was a handover of ownership from the government of India to the Tata Group earlier this year.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #aaaaaa;color:#aaaaaa\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #aaaaaa;color:#aaaaaa\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.indianeagle.com\/traveldiary\/new-tech-investment-by-air-india\/#Air_India_Tech_Investments\" title=\"Air India Tech Investments\">Air India Tech Investments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.indianeagle.com\/traveldiary\/new-tech-investment-by-air-india\/#Significance_of_RateGain_Investment_by_Air_India\" title=\"Significance of RateGain Investment by Air India\">Significance of RateGain Investment by Air India<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Campbell_Wilson\">Campbell Wilson<\/a>, the new CEO of Air India, officially took charge of the airline in July after the <a href=\"https:\/\/timesofindia.indiatimes.com\/business\/india-business\/home-ministry-gives-security-clearance-to-air-india-ceo-designate-campbell-wilson\/articleshow\/93134258.cms\">security clearance<\/a> from the government (he was CEO-designate since 12<sup>th<\/sup> May and was awaiting security clearance required for the job). Now, as per a latest update; the airline has invested in a new tech to counter competition. This <strong>new tech investment by Air India<\/strong> seems to be a part of a robust marketing strategy to stay afloat and well ahead of the business \u2013 much-needed in an industry that is still recovering from the impact of COVID.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Air_India_Tech_Investments\"><\/span><strong>Air India Tech Investments<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The official announcement of this new partnership was made by RateGain on 17<sup>th<\/sup> August, 2022. RateGain is a SaaS company in the hospitality and travel sector. <a href=\"https:\/\/www.indianeagle.com\/flights\/airline\/air-india-ai-deals\/\" target=\"_blank\" rel=\"noopener\">Air India<\/a> has invested in buying the company\u2019s product AirGain to better manage its airfare. This product will provide Air India with real-time data related to air tickets and fare. Using the data, the airline can then dynamically adjust its fare prices to remain competitive in the aviation space.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Significance_of_RateGain_Investment_by_Air_India\"><\/span><strong>Significance of RateGain Investment by Air India<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This development is significant as Air India fare updates were based on a manual process. With AirGain, the airline will be able to (for the first time) adjust its fares dynamically. Without dynamic adjustments of prices, it is a tough job to fight the aviation price wars. The tool offers real-time analytical data that can be extremely helpful for airlines to adjust their fares. Another benefit of using AirGain is that it will be able track historical data on the airline\u2019s profitable routes and provide invaluable insights into fares and price dynamics.<\/p>\n<p>So, now when you take flights to India via Air India; you can expect better airfare deals. You can book <a href=\"https:\/\/www.indianeagle.com\/cheap-flights-to-india-from-usa\/\" target=\"_blank\" rel=\"noopener\">US to India flights<\/a> via Indian Eagle for more pricing benefits.<\/p>\n<div class=\"td-post-content td-pb-padding-side\">\n<table>\n<tbody>\n<tr>\n<td><b><i>Disclaimer:\u00a0<\/i><\/b><i>Indian Eagle claims no credit for the images featured on its blog site. All the visual content is copyrighted to its respective owners only. We mention the source name of the image whenever possible and found. However, if we miss acknowledging the owner\u2019s source, please contact us. In case, owners don\u2019t want us to use their images, we will remove them promptly. We believe in providing proper attribution to the original author, artist, and photographer.<\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Air India seems to be in complete overhaul mode ever since there was a handover of ownership from the government of India to the Tata Group earlier this year. Campbell Wilson, the new CEO of Air India, officially took charge of the airline in July after the security clearance from the government (he was CEO-designate [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13127,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[6,14],"tags":[1140],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>About New Tech Investment by Air India to Fight Price Wars<\/title>\n<meta name=\"description\" content=\"New Tech Investment by Air India seems to be in line with airline\u2019s commitment towards better growth and performance. 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