{"id":10107,"date":"2023-08-11T13:00:31","date_gmt":"2023-08-11T07:30:31","guid":{"rendered":"http:\/\/34.228.189.90\/?p=10107"},"modified":"2023-10-09T15:42:42","modified_gmt":"2023-10-09T10:12:42","slug":"the-vista-air-indias-new-logo-and-livery-revealed-in-rebranding","status":"publish","type":"post","link":"https:\/\/www.indianeagle.com\/traveldiary\/the-vista-air-indias-new-logo-and-livery-revealed-in-rebranding\/","title":{"rendered":"The Vista: Air India\u2019s New Logo and Livery Revealed in Rebranding"},"content":{"rendered":"<figure id=\"attachment_13793\" aria-describedby=\"caption-attachment-13793\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-13793 size-full\" title=\"Air India\u2019s New Logo and Livery\" src=\"http:\/\/34.228.189.90\/wp-content\/uploads\/2023\/08\/Air-Indias-New-Logo-and-Livery-Revealed-in-Rebranding.png\" alt=\"Air India\u2019s New Logo and Livery Revealed in Rebranding\" width=\"800\" height=\"533\" srcset=\"https:\/\/tds.indianeagle.com\/wp-content\/uploads\/2023\/08\/Air-Indias-New-Logo-and-Livery-Revealed-in-Rebranding.png 800w, https:\/\/tds.indianeagle.com\/wp-content\/uploads\/2023\/08\/Air-Indias-New-Logo-and-Livery-Revealed-in-Rebranding-300x200.png 300w, https:\/\/tds.indianeagle.com\/wp-content\/uploads\/2023\/08\/Air-Indias-New-Logo-and-Livery-Revealed-in-Rebranding-768x512.png 768w, https:\/\/tds.indianeagle.com\/wp-content\/uploads\/2023\/08\/Air-Indias-New-Logo-and-Livery-Revealed-in-Rebranding-630x420.png 630w, https:\/\/tds.indianeagle.com\/wp-content\/uploads\/2023\/08\/Air-Indias-New-Logo-and-Livery-Revealed-in-Rebranding-640x426.png 640w, https:\/\/tds.indianeagle.com\/wp-content\/uploads\/2023\/08\/Air-Indias-New-Logo-and-Livery-Revealed-in-Rebranding-681x454.png 681w, https:\/\/tds.indianeagle.com\/wp-content\/uploads\/2023\/08\/Air-Indias-New-Logo-and-Livery-Revealed-in-Rebranding-272x182.png 272w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-13793\" class=\"wp-caption-text\">Source: Freepik<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">In a resounding transformation, Air India, now guided by Tata, steps into a new era with an awe-inspiring brand identity. As the curtains fall on the familiar emblem, a breathtaking palette of golden, red, and aubergine emerges, embodying boundless potential, advancement, and an unwavering outlook. The Vista, Air India\u2019s new logo, is the canvas for the carrier\u2019s renewed confidence and ambition to become one of the best airlines in the world.\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #aaaaaa;color:#aaaaaa\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #aaaaaa;color:#aaaaaa\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.indianeagle.com\/traveldiary\/the-vista-air-indias-new-logo-and-livery-revealed-in-rebranding\/#Air_Indias_New_Logo\" title=\"Air India\u2019s New Logo\">Air India\u2019s New Logo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.indianeagle.com\/traveldiary\/the-vista-air-indias-new-logo-and-livery-revealed-in-rebranding\/#Air_Indias_New_Livery\" title=\"Air India\u2019s New Livery\u00a0\">Air India\u2019s New Livery\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.indianeagle.com\/traveldiary\/the-vista-air-indias-new-logo-and-livery-revealed-in-rebranding\/#The_Iconic_Maharaja_Mascot\" title=\"The Iconic Maharaja Mascot\">The Iconic Maharaja Mascot<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">At the heart of this transformation is the golden window frame, a metaphorical &#8220;Window of Possibilities.&#8221; Starting December 2023, this new look will be seen on the Airbus A350 fleet, heralding Air India&#8217;s remarkable journey back to its rightful place. <a href=\"https:\/\/www.indianeagle.com\/\" target=\"_blank\" rel=\"noopener\">Indian Eagle flights<\/a> can be booked in advance so you get a first-hand experience of Air India\u2019s rebranding.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Air_Indias_New_Logo\"><\/span><b>Air India\u2019s New Logo<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Air India bids farewell to the Maharaja, embracing transformation. The iconic red, white, and rising sun tail are replaced by Air India\u2019s new brand colors; red, aubergine, and gold. &#8216;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Air_India\" target=\"_blank\" rel=\"noopener\">Air India<\/a> Sans&#8217; font features in the wordmark, while &#8216;The Vista&#8217; logo adorns the window&#8217;s edge.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The new visual transformation is a blend of heritage and modernity. This amalgamation is visible in the new Vista logo that redraws the timeless &#8216;jharokha&#8217; motif adorning all current aircraft windows.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Air_Indias_New_Livery\"><\/span><b>Air India\u2019s New Livery\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">No airline branding is complete without a livery. Air India&#8217;s new livery is a bold statement. The airline&#8217;s name features on the fuselage and belly in a fresh font. The tail steals attention with Air India\u2019s new brand colors that are a blend of gold, red, and aubergine. These hues pay homage to history and future. The color scheme extends to red wingtips and gold accents.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Iconic_Maharaja_Mascot\"><\/span><b>The Iconic Maharaja Mascot<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Although the iconic Maharaja mascot has now retired it still finds its abode in exclusive enclaves, yielding prominence to Air India\u2019s new logo that adorns the aircraft&#8217;s exterior.\u00a0 From lounges to inflight dining, Air India\u2019s Maharaja still adds charm. His golden touch graces tableware in premium cabins. Furthermore, Ask Maharaja, an AI-powered chatbot offers real-time assistance to passengers. Be it how to cancel your flight, booking details, <a href=\"http:\/\/34.228.189.90\/latest-guidelines-for-air-india-passengers\/\" target=\"_blank\" rel=\"noopener\">baggage policy<\/a> or any other query, it will get resolved in no time. With these, the legacy of Maharaja will likely continue.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Air India isn\u2019t just focusing on a visual transformation but the airline is constantly upgrading its fleet, adding new destinations and increasing flight frequencies. It is also a leading carrier serving millions of passengers between the USA and India. It offers convenient <a href=\"https:\/\/www.indianeagle.com\/non-stop-flights\/\" target=\"_blank\" rel=\"noopener\">nonstop flights<\/a> from Chicago, New York, Washington, Newark and San Francisco to major Indian cities.<\/span><\/p>\n<p><b>Also Read:<\/b> <a href=\"http:\/\/34.228.189.90\/iad-to-mumbai-air-india-flights\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">IAD to Mumbai Air India Flights<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The ongoing transformation is a testament to Air India&#8217;s aim, which is to redefine its narrative on the global stage, while staying deeply rooted in its cultural heritage. What are your views on Air India\u2019s new logo and livery? Comment below and let us know.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get the best <\/span><a href=\"https:\/\/www.indianeagle.com\/flights\/airline\/air-india-ai-deals\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Air India deals<\/span><\/a><span style=\"font-weight: 400;\"> for flights to India at Indian Eagle. It is an online flight booking company that has been a trusted travel partner for the Indian diaspora in the US for 15+ years. To be one of the first passengers onboard the Airbus A350 aircraft in December, make your bookings soon.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b><i>Disclaimer: <\/i><\/b><i><span style=\"font-weight: 400;\">Indian Eagle claims no credit for the images featured on its blog site. All the visual content is copyrighted to its respective owners only. We mention the source name of the image whenever possible and found. However, if we miss acknowledging the owner\u2019s source, please contact us. In case, owners don\u2019t want us to use their images, we will remove them promptly. We believe in providing proper attribution to the original author, artist, and photographer.<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>In a resounding transformation, Air India, now guided by Tata, steps into a new era with an awe-inspiring brand identity. As the curtains fall on the familiar emblem, a breathtaking palette of golden, red, and aubergine emerges, embodying boundless potential, advancement, and an unwavering outlook. The Vista, Air India\u2019s new logo, is the canvas for [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13793,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,14,553],"tags":[3299,3298,3297,3296],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Vista: Air India\u2019s New Logo and Livery Unveiled in Rebranding<\/title>\n<meta name=\"description\" content=\"Air India has undergone a major visual transformation. 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