{"id":25818,"date":"2020-06-19T18:20:58","date_gmt":"2020-06-19T23:20:58","guid":{"rendered":"https:\/\/www.indianeagle.com\/travelbeats\/?p=25818"},"modified":"2020-06-20T12:06:32","modified_gmt":"2020-06-20T17:06:32","slug":"vocal-for-local-made-in-india-brands","status":"publish","type":"post","link":"https:\/\/www.indianeagle.com\/travelbeats\/vocal-for-local-made-in-india-brands\/","title":{"rendered":"Vocal for Local: 7 \u2018Made in India\u2019 Brands that Overseas Indians Must Have Not Forgotten"},"content":{"rendered":"
In his address to the nation when everyone was breathing in and out under lockdown due to the Coronavirus outbreak, PM Narendra Modi called the 1.3 billion people to be vocal for local brands and products so that India thrives as a self-reliant economy in the post-COVID19 era. Indian Prime Minister\u2019s urge for vocal about local is similar to US President Trump\u2019s slogan, \u2018America First\u2019.<\/p><\/blockquote>\n
Some of the most indigenous brands were born in the aftermath of the Swadeshi Movement in British India, while some were launched during the World War II and in the post-independence era.<\/strong> Most of them have evolved over time, with the changing landscape of consumerism, but their cultural significance has remained intact. Even after so many decades, their undying popularity proves that no matter where Indians go and settle in the world, no one can take India out of them. \u00a0\u00a0\u00a0\u00a0 \u00a0 <\/strong><\/p>\n
<\/strong><\/p>\n
Boroline<\/strong><\/h3>\n
Boroline, an antiseptic cream, is one of the few \u2018made in India\u2019 products that the global Bengali community can\u2019t manage without in day-to-day life. They swear by the amazing healing powers of Boroline for facial scars, bruises, burns, dry skin, and other common ills. A dependable inmate of Bengali households for 90 years, Boroline was born in the aftermath of the Swadeshi Movement during the British Raj.<\/strong> Introduced by an affluent Bengali merchant named Gourmohan Dutta in 1929, Boroline in dark green tubes with the elephant logo ushered in an era of self-reliance and self-sufficiency for India fighting against the colonial rule. The British tried hard to crush the growing popularity of Boroline, but failed. At the dawn of independence on August 15 in 1947, Gourmohan Dutta\u2019s son distributed Boroline tubes to the people of (West) Bengal for free.<\/p>\n
Britannia<\/strong><\/h3>\n